flex-fit fabrics using natural cooling fibers & 3D-design specified to the male form
Trueform™ tech
heritage-inspired timeless american style built on signature cuts for the best
legacycut™
top-notch recognition
Awarded Best Classic Briefs & Boxers
T-shirt & A-Shirt As Featured Must-Haves
As Worn by Morgan Spector of HBO's The Gilded Age
'Elegantly Simple' Men's Essentials
outstanding reviews
TRUSTED by 1000+ men
"Love it, good fit, looks hot, what more could a man ask for?" - Tom W, UK
"A premium undergarment that delivers subtle confidence." - Kevin H, US
everyday sophistication
Trueform™ Tank | 100% Italian Cotton
Sale price£29.00
Trueform™ T-Shirt | Premium Italian Cotton | White
Sale price£37.00
Trueform™ T-shirt | Premium Italian Cotton | Navy
Sale price£37.00
Royal Cotton Oxford Shirt | 100% Italian Cotton | Blue
Sale price£42.00
Regular price£110.00
Pleated Short | 100% Cotton Twill | Taupe
Sale price£38.00
Regular price£91.00
Royal Cotton Oxford Shirt | 100% Italian Cotton | White
Sale price£42.00
Regular price£110.00
Royal Cotton Oxford Shirt | 100% Italian Cotton | Navy
Sale priceFrom £42.00
Regular price£110.00
Trueform™ Boxer-Brief | Italian Stretch Cotton
Sale price£11.00
Regular price£22.00
Trueform™ Brief | Modal Cotton
Sale price£20.00
TrueForm™ Brief | Italian Stretch Cotton
Sale price£10.00
Regular price£20.00
Classic Boxer | 100% Italian Cotton
Sale price£28.00