TRUSTED BY OVER 1000+ MEN
precision-fit foundations
"Love it, good fit, looks hot, what more could a man ask for?" - Tom W, UK
"A premium undergarment that delivers subtle confidence." - Kevin H, US
featured collections
Royal Cotton Oxford Shirt | 100% Italian Cotton | Blue
Sale price£42.00
Regular price£110.00
Pleated Short | 100% Cotton Twill | Taupe
Sale price£38.00
Regular price£91.00
Royal Cotton Oxford Shirt | 100% Italian Cotton | White
Sale price£42.00
Regular price£110.00
Royal Cotton Oxford Shirt | 100% Italian Cotton | Navy
Sale priceFrom £42.00
Regular price£110.00
Classic A-Shirt | 100% Italian Cotton
Sale price£29.00
Classic T-Shirt | Premium Italian Cotton | White
Sale price£37.00
Classic T-Shirt | Premium Italian Cotton | Navy
Sale price£37.00
Classic Boxer-Brief | Italian Stretch Cotton
Sale price£11.00
Regular price£22.00
Classic Brief | Modal Cotton
Sale price£20.00
Classic Brief | Italian Stretch Cotton
Sale price£10.00
Regular price£20.00
Classic Boxer | 100% Italian Cotton
Sale price£28.00
Awarded Best Classic Briefs & Boxers: "Progressive Thinking"
T-shirt & A-Shirt As Featured Must-Haves
'Elegantly Simple' Men's Essentials
As Worn by Morgan Spector of HBO's The Gilded Age
