[ The Archer ] : Classic Fella & Our Archer Brandmark

Classic Fella & Our Archer Brandmark

Declaring the brand name, Classic Fella, came easily as our founder knew exactly how to create a compelling world for our discerning clients. The name Classic Fella reads synonymous with our clients themselves and their aspirations. Choosing a brandmark to match that lofty ideal proved to be one of discovery and precision, which landed decisively on our fixated Archer inspired by a 19th century bronze sculpture.

Elements of The Archer

• Symbolism: The Archer represents strength, precision, and focus. It embodies our commitment to excellence and our determination to aim high. A connection to sport and the natural world embodying qualities of the men we dress.
• Uniqueness: Its bold design and intricate details make this instantly recognizable and memorable and immediately tied to the values of a Classic Fella. The Archer connects with our client on a deeper level, evoking emotion and creating a lasting impression.
• Trust and Credibility: Still and unchanging, The Archer imbues our brand ethos that stand on delivering quality, timeless products for the best of men.

You'll find The Archer debossed subtly on our waistbands and embroidered on our t-shirts, boxers, and button-downs.

A gentle reminder of the men we are and outward statement of the men we aim to be.