THE STORY OF THE CLASSIC AMERICAN MAN
Classic Fella specializes in undergarments and attire made for men who go the extra-mile. Apparel that stands refined, timeless, sensible, stylish, and above-all: crafted of superior quality.
Through the years, underwear styles in particular have strayed far from the prescriptive styles that work well for the polished man. We stand by style inspired from American men of generations past, made of natural fibers like cotton, produced in storied European mills, and created to reflect the modern men we aim to exude.
our founder
ORIGINS
Classic Fella was established to empower men to live at their greatest potential by its founder, Stephen Powell, who was raised in northern Mississippi to aim high and pursue his passions. As a form of creative expression, Stephen began developing the concept of Classic Fella in Spring of 2021 - a notable contrast to his profession as a physician.
Stephen resides in Atlanta, where he continues to inspire not just in terms of outer presentation but, more importantly, the cultivation of character.
principles
RAISON D'ETRE
Classic Fella rests on the principle of being one’s most authentic self. The Archer in our brandmark symbolizes an aim to intentional living. By reaffirming a united fellowship among men, Classic Fella celebrates confidence through timeless design.
We adhere to sustainable practices through our small physical footprint, natural fiber fabrics whenever possible, and use of paper products and recycled materials for packaging. We also partner with like-minded suppliers, production facilities, and mills to ensure our footprint remains small without impacting quality.
unique american style
PROMISE
You will be hard-pressed to find anything like what we offer at Classic Fella. Most men's underwear & essentials are cheaply made of synthetic fabrics that are unfit for the male anatomy and poor choices for the environment.
Moreover, the styles are not in-line with a true gentleman due to colors and patterns that are downright tacky, plus technical features that men do not need. On top of that, the price-value difference versus Classic Fella is astounding.
FOR THE LOVE OF UNDERWEAR
TEAM STRATEGY
Classic Fella specializes in unique undergarments and attire made for men who go the extra-mile. Something we couldn't do without tons of support!
Seen left are our founder, Stephen, alongside our team's trusted advisor and champion, Rebecca Blair, during early brand strategy sessions. Countless special folks have made the brand what is today.
A summer evening on the Square. Oxford, MS.