Stories & Style

The Hotel Chelsea

As any brand's inaugural photo-shoot would, anticipation and excitement took the wheel and guided us to find the backdrop for our first collection. The Hotel Chelsea has an intimidating presence on...

Styling Underwear?

Here are 5 tips on how to best wear your undergarments: 1. The underwear waistband should line up with the waistband of your pants or shorts. And those waistbands should sit at your true waistline ...

Classic Fella - a story about change

I'm proud to introduce Classic Fella as a new standard in the men's market, specifically in underwear. Straddling my 20's into mid-life, I found myself with a desire to exude the change those year...